ZANESVILLE, Ohio (AVC News) — Tourism generated nearly $279 million in total economic activity in Muskingum County in 2025, according to a new Tourism Economic Impact Report received by Visit Zanesville.
The report, prepared by Tourism Economics on behalf of TourismOhio, found that visitors spent approximately $170 million in Muskingum County last year. That spending supported 3,333 jobs and produced more than $85 million in labor income.
Tourism activity also generated an estimated $37 million in tax revenue, including $19 million in state and local taxes. About $8 million of that total came from local taxes, providing an estimated $545 in tax relief per household by helping offset the cost of local government services.
“These numbers demonstrate that tourism is an important economic driver for Muskingum County,” said Jordin Harmer, manager of Visit Zanesville. “Visitors support local jobs, restaurants, attractions, retail businesses, lodging properties and countless other businesses that contribute to our community’s success.”
According to the report, Muskingum County ranks among the leading tourism economies in Southeast Ohio, producing one of the highest levels of tourism-related economic activity in the region.
“Every visitor who chooses Muskingum County contributes to our local economy,” Harmer said. “This report reinforces the importance of continuing to promote our destination and invest in experiences that attract visitors and support local businesses.”
Visit Zanesville, the Zanesville-Muskingum County Convention and Visitors Bureau, promotes the county’s attractions, events, outdoor recreation, arts and hospitality businesses to visitors from across the region and beyond.
Last Updated on June 24, 2026 by AVC News
